"See It With Us"
Memorial Sloan Kettering (OOH + Digital)
Client: Memorial Sloan Kettering Giving
CDS: Tom Keener & David Zamdmer
AD: Rodrigo Ferreira
CW: Tori Curtis
Elements: Social, Digital, Digital OOH
Cancer Funding Raised: $1 million in 28 days
Memorial Sloan Kettering, one of the world's most effective cancer research institutions asked us for an end-of-year campaign to finish off their 2017 fundraising strong. We came up with a brand-level campaign and tied it to a digital/OOH activation, asking prospective donors to:
"See It With Us" — to see a world where the meaning of the word “cancer” is forever changed. Because the dollars raised here are accelerating today's most daring discoveries into life-saving cancer care. We launched a digital and OOH campaign announcing that December donors would "see their name In lights" in Times Square. Names were displayed in real-time as donations were submitted.