MoneyLion Product Launch (App, Video, Digital, Social)
Creative Director: Nichole Sokoloff
Senior Art Director: Brad Clymer
Senior Copywriter: Tori Curtis
We all measure our health every day — weight, calories, BMI, pulse… But why is there no way to measure your financial health? We designed the only financial product that measures your money’s health with the same principles used to determine physical health — built in with coaching that helps you take the action you need to get your money in shape.
And then we launched a campaign with two phases. First, we introduced the Financial Heartbeat with a digital video campaign. Second, we called all MoneyLion members to “share the beat,” and post their scores as they improved them.