TORI CURTIS

"Financial Heartbeat"

MoneyLion Product Launch (App, Video, Digital, Social)

Brand: MoneyLion
Creative Director: Nichole Sokoloff
Senior Art Director: Brad Clymer
Senior Copywriter: Tori Curtis
Press:
Benzinga

We all measure our health every day — weight, calories, BMI, pulse… But why is there no way to measure your financial health? We designed the only financial product that measures your money’s health with the same principles used to determine physical health — built in with coaching that helps you take the action you need to get your money in shape.

And then we launched a campaign with two phases. First, we introduced the Financial Heartbeat with a digital video campaign. Second, we called all MoneyLion members to “share the beat,” and post their scores as they improved them.


“GET YOUR MONEY IN SHAPE” LAUNCH SIZZLE VIDEO

Introducing The Financial Heartbeat℠ - it gives you a holistic picture of your financial health, measuring five key areas: SAVE, SPEND, SHIELD, SCORE, and STRIVE. Save more. Spend Smarter. Shield your wallet. Score higher. And Strive to be better.

 

MEET THE CREATORS OF THE FINANCIAL HEARTBEAT