Fannie Mae Campaign (Integrated)
Client: Fannie Mae
CDs: Tom Keener & David Zamdmer
AD: Amber Wing
CW: Tori Curtis
Elements: Online Video Spots, Radio Spots, Social, Landing Page, Digital Display, Branded Content
Millennials aren't buying homes. Mostly because they think owning is out of their financial reach. The “Own It,” campaign shatters that perception by letting potential millennial home buyers know about a new product that makes owning a home more achievable than ever. "Own It" celebrates homeowners' individuality, focusing on their hobbies and the things they do that make their homes uniquely theirs, rather than focusing on the homes themselves. The campaign imagines all the possibilities you can explore once a home is yours.