"Floyd the Financial Finger"

Nationwide Bank (Banking Innovation)

Client: Nationwide Bank (UK)
AD: Brad Clymer
CW: Tori Curtis

To shake up the market and cater to the ever-changing financial needs of 16-24 yr olds, we created Floyd: the financially competent finger. Serving as your financial advisor, Floyd thinks about your spending, so you don’t have to. He keeps an eye on spending in real time - alerting you of repetitive purchases. When it looks like you’ve overdone it, he’ll give you the choice to either go ahead and spend or invest into your Nationwide portfolio.