"Do it Right"

Ally Bank Brand Campaign (Print)

Client: Ally Bank
Agency: Grey
GCDs: Amiee Fay + Alex Lea
AD: Angela Kim
CW: Tori Curtis
Press: Ad Age

Ally Bank came to us for a brand refresh. And we gave it to them. The "Do it Right" campaign launched Ally's new brand which famously talks about money like no other bank has before—making banking fun. Because money should be fun, right?