"PROJECT TANGO"

Adobe Brand Remix 

Client: Adobe
AD: Marco Russo
CW: Tori Curtis

Awards: D&AD Graphite Pencil
Press: Adobe Creative Connection

Adobe asked us to take the existing identity for Adobe Creative Cloud, and remix and reimagine it for a new wave of creatives. Then, devise a launch campaign that's inspiring enough to appeal to this group. So we came up with Adobe Creative Cloud's "Project TANGO". Creative Cloud’s new brand identity is energized by the creatives who use it. Project TANGO remixes Creative Cloud's logo and invites its community to engage with its fluid and adaptable brand.

 

CASE STUDY VIDEO:

 
 

OUT OF HOME: AR PROJECT VIEWER

 Adobe curates streets and subway platforms with the work of the creatives who use their product — bringing the TANGO logos to life with augmented reality.

Adobe curates streets and subway platforms with the work of the creatives who use their product — bringing the TANGO logos to life with augmented reality.

 
 

BEHANCE WEEKLY PORTFOLIO

 Behance Site: Every week, Adobe staff chooses a project from select creative fields and designs a TANGO logo with an article featuring the artist and their process

Behance Site: Every week, Adobe staff chooses a project from select creative fields and designs a TANGO logo with an article featuring the artist and their process